By Pittsburgh Current Staff
If you haven’t taken the time to experience Pittsburgh’s vibrant music scene in a while, July will be the perfect time to reacquaint yourself with it.
Love PGH Music is a new fan- and musician-friendly initiative to connect more people to Pittsburgh’s exciting, multi-genre music scene, was launched today by a group of non-profit leaders and others who support Pittsburgh’s talented, hardworking musicians, according to a press release announcing the event.
“Love PGH Music is being developed to help fans discover and participate in Pittsburgh’s amazing local music scene,” says WYEP-FM’s Abby Goldstein, one of several LPM organizers. “Love PGH Music makes it easy for local musicians to connect with the public, and for music fans to plug into everything that’s happening in Pittsburgh’s growing, creative and fun local scene.”
The heart of the LPM initiative is its interactive website featuring an online calendar where musicians and venues can list—and fans can find—great local shows. In addition, the site enables the initial exploration of the music scene through videos and playlists. There are tips for fans, musicians and venues who want to participate, and musicians, venues, promoters, labels, and others can also request LPM promo kits. Event listings will be added continually, and organizers hope to add to the site as LPM grows.
The initiative is looking for all local music shows from amphitheater concerts to house shows.
“From rock and hip hop to jazz, bluegrass and more, Pittsburgh’s music scene is stacked with talent, and folks in this region are huge music fans,” said LPM organizer Cody Walters of Deutschtown Music Festival and the Northside Leadership Conference. “Love PGH Music brings together these two forces—the fans and the musicians—as never before. The result, we hope, will be an even bigger, better local music industry.”
Non-profit organizers, including WYEP 91.3, Pittsburgh Cultural Trust, Greater Pittsburgh Arts Council, Northside Leadership Conference, Redfishbowl and BOOM Concepts as well as Pittsburgh Current and Red House Communications worked with the local music industry to create the month-long observation. The 2019 Love PGH Music Committee is comprised of Goldstein, Walters, Bethany Ruhe of Pittsburgh Current, Christiane Leach of the Greater Pittsburgh Arts Council, Karen Lightell of Red House Communications, Mike Sauter of WYEP and Derek Scalzott of the Pittsburgh Cultural Trust.
The Love PGH Music initiative grew out of the 2018 Pittsburgh Music Ecosystem Study. The landmark report provided a comprehensive audit of the local music scene, as well as recommendations to realize the industry’s potential for musicians, music businesses and the Pittsburgh region.
“Audience Development” was one of the study’s five recommended strategies, including opportunities for musicians to grow and engage with their all-important fanbases. “Abby Goldstein and I decided we could help make the PME study’s Audience Development recommendation happen,” explained Pittsburgh Current Associate Publisher Bethany Ruhe, an LPM organizer. “We pulled together a great committee, came up with the idea of Love PGH Music Month and an online calendar, and never looked back.”
The Pittsburgh Current plans to announce its plans to celebrate Love PGH music month in the weeks ahead. However, the paper is planning to hold an increased number of its Pittsburgh Current Concert Series to twice a week in July. More details will follow.
Today’s launch is the first step for Love PGH Music. “The LPM committee created these resources as a starting point,” explained Goldstein. “Response so far has been positive, but it’s going to be musicians, venues and other industry pros that populate the online calendar and use LPM channels to reach fans. And it’s going to all of us—fans included—sharing on social and using the logo to make it synonymous with Pittsburgh music.”
“Love PGH Music and LovePGHMusic.com are tremendous opportunities for local musicians of all genres to build their fan base,” agreed the Greater Pittsburgh Arts Council’s Christiane Leach, an LPM organizer, and musician. “But we all need to show the love. Fans, musicians, promoters, labels…let’s all participate and make Love PGH Music a success for all of us.”